‘Friendly Town’ plans to sell itself to business and industry

Moray’s ‘Friendly Town’ is launching a bid to become better known throughout the world.

In a move that is aimed firmly towards attracting new businesses to the area, the Keith and Strathisla Regeneration Partnership (KSRP) has created a new ‘inKeith’ brand and website.

With a formal launch on Friday by the Minister for Energy, Fergus Ewing MSP, the initiative is aimed at encouraging new industry to consider locating in Keith and Strathisla, marketing the area as a great place to both live and work as well as for shopping, leisure and tourist trips.

The ‘inKeith’ branding features a new logo and website focusing on the key areas of shop, invest, live, days out, eat, stay and what’s on and is also being supported by a television advertising campaign.

The website will act as a key resource for local folk, featuring news, photos and forthcoming events listings and linking up with social media.

Valery Dickson, chair of KSRP said: “Our new marketing package is aimed at putting Keith and Strathisla firmly on the map.

“Keith is undergoing significant investment to help regenerate its town centre through the Conservation Area Regeneration Scheme (CARS).  At the same time, we’re looking to support growth and investment by encouraging businesses and individuals to consider making Keith their home.

“We know the many positive and plus points of the Keith and Strathisla area – we want others to realise and be made aware of the great potential that the area could have for them.”

The website will highlight Keith’s central location and good transport links as well as the availability of industrial, business and office units. Community groups in the area will also be highlighted as will the facilities in the area that aid a good work/life balance.

Prospective tourist will also be encouraged to visit with attractions such as the oldest working distillery in the Highlands and the Heritage Railway featured.

Keith was recently awarded £2million of Conservation Area Regeneration Scheme (CARS) funding to enhance and restore buildings within the town centre and to help revive the area’s economic fortunes. The branding exercise has been supported by CARS funding, with a volunteer committee taking leadership of the project.

The launch of the initiative on Friday will be followed by an evening community event for local people within the town’s Longmore Hall.

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