MOVING TO MORAY as the wife of an airman attached to the former Search and Rescue service at RAF Lossiemouth has led to a highly specialised skill-set in a new business venture.
Susan Pettit moved from Northumberland – and like many before her, decided that Moray was the perfect place to call home on a permanent basis.
Now the highly experienced entrepreneur has launched ‘Client Central’ – a consultancy that is designed to help local businesses grow and retain their client base.
Susan explained: “We all know what it is like to be a client, through the many purchases and interactions we have with brands each and every day.
“Yet in my experience very few businesses take the time to understand and evaluate the entire client journey they provide to their own customers. The businesses that really invest in perfecting the client experience are the ones that grow exponentially and turn their clients into true ambassadors for their products and services.
“Think about Apple or Airbnb as examples – it is not just the product or service we remember, it’s the entire experience that’s different and makes it exceptional to us as consumers.”
Susan has created a series of workshops and consultancy services that are designed to help a business embrace this way of thinking – and by doing so reap highly profitable rewards.
She added: “As well as these more formalised offerings I am also available to support ad-hoc needs such as developing effective marketing strategies, working in partnership with my clients to create winning tender submissions or supporting other start-up businesses in creating an exceptional client experience.”
Susan, who now lives in Portgordon, brings two years as a client experience director with a world-leading professional services research agency to her new venture – and now aims to use her unique combination of skills to help other businesses.