Beaches and beer emerging as major factors in Moray Tourism

Breakfast talk with centre on coastal tourism and craft beer - emerging as major Moray attractions.
Breakfast talk with centre on coastal tourism and craft beer – emerging as major Moray attractions.

COASTAL TOURISM AND Craft Beer are two emerging trends for Moray’s Tourism industry – and will now feature at an ‘insight breakfast’ hosted by VisitScotland.

Moray Chamber of Commerce has organised the event that will be held in the Mansion House Hotel, Elgin on Friday (September 23) from 8am to 10am.

Businesses are being invited to join Matthew Quinn, Senior Insight Analyst at VisitScotland, to discuss the growth of craft beer tourism, how it has impacted the Scottish tourism industry and how stakeholders in Moray and Speyside can benefit from this growth.

The breakfast will also cover the most recent analysis of Scottish tourism performance, general trends in tourism and the significance of the hotel occupancy survey in the region.

VisitScotland’s Insight paper ‘Coastal Tourism in Scotland’, which was published last month reveals the industry is worth £323 million to the economy.

There has been a steady increase in domestic tourism at Scottish seaside locations since 2010, while between 2010 and 2014, domestic trips increased by 6% to an average of 1.5 million trips, while spend went up 9% to £323 million.

Sarah Medcraf, CEO of Moray Chamber of Commerce, said: “We are thrilled to be working with VisitScotland on this event in Moray Speyside. Tourism is everybody’s business and we are sure those businesses who sign up to the breakfast, no matter how big or small, will take some valuable insight away with them.”

Jo Robinson, VisitScotland Regional Director, added: “We are delighted to be supporting this business breakfast in Moray Speyside. It is sure to give a fascinating insight into the rise of these two distinctive trends – coastal tourism and craft beer – and look at how businesses in Moray Speyside can capitalise on this interest.

“Tourism is more than a holiday experience; it creates jobs and sustains communities in every corner of Scotland all year round. Without tourism, many remote communities would not be sustainable and business sectors like food and drink, outdoor activities, retail or construction would be severely impacted.”

Tickets are £10 + VAT. To book a place, those interested should contact

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