MORAY COULD CASH IN from a growing trend by UK residents to remain in the UK for their holiday as it becomes more expensive to travel overseas because of the effects of Brexit on the value of the pound.
While he and his party battled against the UK’s exit from the European Union, Angus Robertson MP is recognising that this trend could provide a major boon for tourism in Moray.
Ski resorts such as The Lecht at the southern tip of his parliamentary constituency could benefit from the weak pound, caused by uncertainty in the wake of the UK’s vote to leave the EU.
Major shifts in currency rates mean that costs of travelling to resorts in Europe have spiralled. Instead there are great deals to be found at Scotland’s five ski centres, which have all ploughed significant investment into upgrading facilities in the past few years.
Now VisitScotland figures estimate that snow sports are worth around £30 million each year to Scotland’s economy, supporting over 600 jobs. For every £1 spent on the hills an additional £4 is spent in the surrounding areas – giving a substantial economic boost to Scotland’s rural communities.
Mr Robertson said: “Moray is one of the areas that sees employment and wider economic benefit from winter sports with The Lecht at the region’s southern tip and the Cairngorm ski centre just a short hop away.
“Not only do we have excellent ski and other snow sports facilities but the sector can take advantage of the spiralling cost of holidaying abroad and encourage people to take winter sports breaks right here in Scotland.
“You don’t need a passport, you don’t need travel insurance and you won’t be hit by the terrible exchange rates caused by Brexit.
“These past few years have seen significant snowfall for most of the Scottish resorts, allowing the season to continue well into the spring. And there have been major upgrades in infrastructure too – with new lifts and facilities giving skiers and boarders an even better experience on and off the piste.
“Moray and the Highlands offer among the most beautiful landscapes in the world, great food and drink and fantastic hospitality.”