Margaret’s dog towel conquers Scotland – now the world?

Margaret and her dog Missie
Margaret and her dog Missie

TIME FOR CUSTOMERS and the highest standards of service are two of the key elements that led a Keith businesswoman to local and national acclaim.

Margaret Reynolds’ joy in taking a hobby business that had existed for almost ten years and turning it into a national brand has led to her reflecting on another boost  – winning the most enterprising business award from the Association of Scottish Businesswomen.

The acclaim followed the same award her business ‘Dogrobes’ received from Moray Business Women last year – and tops of a fantastic year for the craft business she took over from its founder, Anne Playle, just two years ago.

“It’s lovely to be recognised,” Margaret said as she clutched her national award and admitted that the business had come a long way from its humble beginnings.

Dogrobes was expanded when Margaret realised that the special drying towel for dogs would have much more than local appeal for pet owners. Starting out by sewing the product together herself she quickly employed the services of a manufacturer and further developed the brand.

A revamped website and easier ordering system got things moving – then retailers came on board allowing the product to be taken to the customers – but always Margaret has ensured she has time to speak directly to those customers and still maintain a high standard of service.

She said: “I do feel like I’ve come a long way in a short space of time and there’s still so much I want to achieve.

“I’m very grateful for the support of a great team of people who work with me. Ultimately, our success is thanks to our customers who continue to be the best brand ambassadors and spread the word about the effectiveness of Dogrobes.”

Having conquered the local and national scene eyes are now firmly on the international market – taking Dogrobes of Keith around the world.