Communities to promote Moray towns at international expo

The VisitScotland Expo brings tourism professionals from around the world
The VisitScotland Expo attracts tourism professionals from around the world

COMMUNITY REPRESENTATIVES FROM Moray’s five main towns will join teams from Moray Speyside Tourism and several local businesses in promoting Tourism at one of the largest industry events in Edinburgh next week.

Local representatives from Buckie, Forres, Keith and Lossiemouth will join Elgin Bid at the VisitScotland Expo over two days in the Capital on April 20/21.

The flagship event for those involved in Tourism will see travel professionals from around the world attending the Expo for an insight of what Scotland has to offer – and there is much to be gained with 88% of those visiting the event featuring areas they see in their future programmes.

Well over 300 international buyers attended previous Expo’s with hundreds more from other parts of the UK also attending to see what their holiday-seeking consumers can expect from a visit to Scotland.

Cameron Taylor, operations manager at Moray/Speyside Tourism, said: “The VisitScotland Expo has provided a perfect platform for businesses in Moray to demonstrate the fantastic range of places and events we have on offer in our region.

“Many International and UK Tourism professionals are aware of what Scotland is famous around the world for – what they are perhaps not so aware of are the vibrant and relatively untapped tourism resources that exist in Moray and Speyside alongside our world-famous whisky distilleries.

“This year it was felt important that our local communities attended to explain just what our towns, countryside and fantastic coastline has to offer the UK and International tourism markets.”

Chairman of Moray’s Four Towns Partnership, John Cowe, added: “Representatives from Buckie, Lossiemouth, Forres and Keith on the partnership well understand the importance of promoting these individual communities to the wider world.

“They recognised immediately that the VisitScotland Expo provided an ideal opportunity to ‘sell’ their towns and the communities that surround them, that is why they agreed to join with Elgin Bid in presenting the community case for visiting Moray.

“They hope to talk with as many Tourism professionals as possible over the two-day event and demonstrate to them just why making Moray a key destination for their clients should be an essential part of their future planning.”

David Robertson, the acting chair of Elgin Bid, said: “We were delighted to be approached to join a joint effort by Moray/Speyside Tourism and the Four Towns Partnership to present Elgin’s case as a major visitor attraction at the Expo this year.

“These are exciting times for Elgin and all corners of Moray and Speyside. Our International profile has already been greatly enhanced by the many initiatives and fantastic events that have grown in our region over the last few years.

“The VisitScotland Expo is a wonderful opportunity not only for us to strengthen UK and International relationships but those that are growing within our own communities.”