Springfield launch programme that gives realistic glimpse of new homes

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MORAY-BASED HOUSEBUILDER Springfield Properties has launched a new interactive programme creating hyper-realistic 3-D images so that customers can visualise their new home.

Using the Choices Interactive Programme is similar to customising a car online, such as choosing paintwork or seat coverings, the programme helps buyers select their house layout, tiles, kitchen cabinets, worktops, flooring, paint colours, door handles and even switches and sockets – all available with no additional charge.

Springfield Properties has been tailoring homes for customers with its Choices programme since the late 90’s and the new online format creates a visual of each of these combinations to show users how their home could look.

Choices Interactive is available at www.springfield.co.uk and in the Bertha Park sales office in Perth via touch screens. These screens will also soon be rolled out to Springfield developments in Dundee, Motherwell, Elgin and Forres.

Chief Executive of Springfield Properties, Innes Smith, said: “With Springfield, customers have more choice, they can design their kitchen, pick their wall colours and select from a huge range of tiles.

“Using Choices Interactive customers see immediately the vast range of options we offer and create images of how their selections look together in their new home.

“Customers can now design their new home at a time convenient to them, and as often as they like, before visiting our developments or suppliers. We’ve made sure that Choices Interactive is easy and fun to use. It’s instinctive, engaging and really paints a clear picture.”

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