Bargain store war reaches new Moray battleground

Poundworld boss Chris Edwards brings his store wars to Elgin High Street

A NEW POUNDWORLD store opening in Elgin today is being hailed as a sign of recovery in the ailing town centre.

The new bargain store will open its doors for the first time this morning with something of a fanfare with a face-painting and a host of bargains, according to its owners.

It will be the second store of its type in the Moray town, rivalling Poundland who have occupied the former Woolworth’s site for several years.

Welcoming the new arrivals and the 30 jobs they bring a spokeswoman for Elgin BID said: “We are delighted when any new business moves into the city and it is wonderful that they have created so many employment opportunities – this in itself is a boost to the economy.”

The aggressive bargain store’s owner Chris Edwards has become a national celebrity as his attempts to dominate the bargain end of the High Street store market has featured on the BBC TV series ‘Pound Shop Wars’.

On High Streets around the UK the arrival of competition has seen some price wars developing between the main rivals Poundworld and Poundland – something that Moray shoppers will hope is the case in Elgin.

Poundworld’s new Elgin store manager Elizabeth Imray said: “The new store is in a good location and we have the best bargains in town – we hope Elgin shoppers will visit us to see what we have on offer.”