SMALL AND LARGE businesses in Buckie are being offered an opportunity to sharpen up their digital skills and improve their online presence through a series of practical workshops.
Hosted by Moray Speyside Tourism, the workshops, events and one-to-one sessions are being held in the coming months to help businesses in the town – in particular those concerned with the tourism industry.
A Digital Tourism Scotland (DTS) workshop is being held on Monday, October 24 at the Mill House Hotel, Tynet from 1.30pm until 4.30pm. At that Digital Tourism Scotland will provide the tools for business decisions regarding adoption of the appropriate social media platforms, digital functionalities and ensuring that it remains affordable.
The workshop will deliver content that allows Buckie’s businesses to grasp the basics of digital solutions, and gain an understanding of investing to digitally transform their businesses – including the creation of online booking platforms, web development platforms, customer relationship management tools, social media and general back-office solutions.
Attendees are invited to bring laptops and tablets so they can access their CRM Tools, analytics and to be shown how to access the source coding of their own platforms.
DTS is a partnership of seven Scottish organisations – Business Gateway, Scottish Government, HIE, Scottish Enterprise, Scottish Tourism Alliance, Skills Development Scotland and Visit Scotland.
DTS aims to provide a range of services to businesses involved within the tourism sector, by introducing them to new digital opportunities which drive marketing and customer engagement to create a unique consumer experience online.
A paper produced by Moray Speyside Tourism for Highland and Islands Enterprise highlighted that in 2015, more than 700,000 visitors came to Moray Speyside, contributing £105m to the local economy.
Visit Scotland report that 68% of visitors to the area begin their journey online, further highlighting the importance of local businesses developing their digital media presence to meet expectations from potential consumers.
Attendance for this event is £25. To book a place at this Buckie based event, please sign up in advance online.
Future workshops will be held in Keith (November 7), Elgin (November 14), Buckie (November 15) and again in Elgin (December 2).
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