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THE TWO-PRONGED ATTACK on unfair delivery charges is finally placing pressure where it needs to be placed – on those retailers who insist on misleading their customers.

In his latest attack on firms who insist on claiming free delivery throughout mainland UK – only for Moray customers to then find demands for additional payment as they live ‘in the Highlands’, Richard Lochhead has referred several cases to the authorities for action.

The MSP has referred 124 companies to the Advertising Standards Authority, while also passing on a total of 2000 complaints to Trading Standards Scotland and Citizens Advice Scotland.

Mr Lochhead said: “Some customers have had their order refused or been told their mainland address is offshore. In some cases these delivery fees can be eye-watering and really hit rural families in the pocket.

“What really angers is when companies advertise free delivery across the whole UK, but they then say that does not apply to those who live in the Highlands.

“That would appear to be a clear case of false advertising and I hope that the Advertising Standards Authority will take action.”

Mr Lochhead welcomed the support being given from both the Scottish and UK Governments – but insisted that the power to regulate lay with the UK Government.

There, Douglas Ross MP has led the way, securing a probe by the Scottish Affairs Committee who will hold a session on delivery charges.

Mr Ross said: “I look forward to seeing companies who have continued to rip off the people of Scotland being held to account – and hope that we can finally find a solution to the problem. Delivery companies need to realise that people are not prepared to put up with this anymore.”