It is quite possibly the most iconic vehicle in television advertising and for several years has been brought from the small screen to tour communities around the UK.
Coca-Cola’s iconic ‘Holidays are Coming’ advertisements have heralded the arrival of Christmas for many years – now the iconic vehicle is not only set to visit Moray but it will actually begin the 2014 tour in Elgin.
Of the 45 locations the truck will visit only four are in Scotland – with Elgin being accorded the very special honour of being the first stop on the UK tour for the truck when it calls in at the Plainstones on Friday, November 28.
Visitors to the truck will be greeted by a winter wonderland setting, a choir singing a variety of Christmas hits – and of course plentiful supplies of Coca-Cola or Diet Coke.
UK marketing strategy and activation director for Coca-Cola in the UK, Bobby Brittain, said: “Coca‑Cola has a long standing legacy of spreading festive cheer during this season and our much loved campaigns mark the unofficial countdown to Christmas.
“Our focus on acts of kindness remains true to the values of our Open Happiness™ global marketing campaign. This year our Christmas campaign will serve our fans with a more personalised brand experience than ever before.”
The new ‘Holidays are Coming’ ad has already made its seasonal debut during X-Factor on Saturday evening. The new-look ad, “Give A Little Happiness”, opens with a scene featuring the iconic Coca‑Cola Father Christmas and a number of different acts of kindness through various experiences with friends, families and amongst strangers.