Personalisation is the driving ambition in Moray town

UK Capital of the personalised number plate

Personalised number plates are all the rage for drivers in one Moray town which it has been revealed boasts the highest number of the status symbols in the UK.

A new study based on data gathered from around three million customers of Admiral Insurance has shown that more than 25% of drivers in Buckie have a personal number plate on their vehicle.

The Moray town led a list of north-east communities featuring highly in the study, which also revealed Fraserburgh, Turriff, Aberdeen and Wick with an exceptionally high proportion of prestige registration plates.

It is believed that the proportion of oil workers living in the north-east accounts for communities having a much higher level of personalised plates than many ‘well heeled’ communities in the south of England.

Admiral’s Justin Beddows said: “The list of top 20 occupations is dominated by self-employed jobs – for some perhaps the status a personalised plate bestows is important to them.

“The occupations at the bottom of the list really are a mixed bag with journalists, physicists and ecologists. Perhaps people in these roles are less impressed by them and prefer the anonymity a regular number plate offers.”

It is not the first time the north-east has came top in the Admiral study with Aberdeen having featured highly several times over the years.

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