The world should know more about the great Moray produce from Whisky to Shortbread.
That was the conclusion taken from a meeting between the region’s parliamentary leaders and the Moray Council, where agreement was reached to hold a top-level meeting to look at how Moray can maximise the industry during what is Scotland’s year of food and drink.
Moray MP Angus Robertson reported after the meeting: “What we have agreed is that we want a top-level meeting involving the Moray Council, Highlands and Islands Enterprise, Moray Economic Partnership and the Chamber of Commerce.
“We would also see private and public sector representatives looking at ways of better promoting Moray and Speyside’s food and drink industry.”
It is hoped the meeting will supplement work already being undertaken by organisations such as the Moray Chamber of Commerce, with their president Ali Simpson telling the P&J: “We are already working together to promote Moray and Speyside but after recent disappointing events it is time to push harder as everybody wants the same outcome.”
Moray’s MSP, Richard Lochhead, added that Moray should grasp the opportunity to take its place amongst the iconic food and drink regions of the world.
The Year of Food and Drink is a Scottish Government initiative led in partnership with EventScotland, VisitScotland and Scotland Food and Drink, with the Year of Food and Drink offering a chance to spotlight, celebrate and promote Scotland’s natural larder and quality produce.
Further information on the Year of Food and Drink can be found online.