FAMILIES IN MORAY are being encouraged to share a “selfie” of their dads wearing specs – with a chance to pick up a £10,000 cash prize.
The unusual marketing move is being made by national opticians Specsavers, who are celebrating Father’s Day by locating the Spectacle Wearer of the Year.
Peter Taylor, store director at Specsavers in Elgin, explained: ‘We know that guys can be a little shy when it comes to shouting about how great they look.
“So this Father’s Day we wanted to get families to put their dads forward to be in with chance of a once-in-a-lifetime prize.”
As well as the £10k cash bonus the winner would receive a dream stay on the Atlantic Paradise Island in the Bahamas.
For every eligible entry received, Specsavers will also donate £1 to Kidscape, which is celebrating 30 years of helping vulnerable children in 2015. The money raised will help to support them in providing training, support and advice for children, parents, schools and those who may be affected by cases of bullying and abuse in the UK.
Selfies can be shared via the Specsavers website – there are five age categories – 16-24, 25-34, 35-44, 45-59 and over 60s, plus a ‘Facebook favourite’ voted for by the public.