A CHALLENGE IS being laid to mark World Whisky Day today – in the Moray and Speyside home of the industry.
Those visiting distilleries in the region are being encouraged to share images of their visit to all of the nine whisky destinations – with a chance of being inducted as a ‘Malt Whisky Trail Master’.
The Malt Whisky Trail was founded in the 1950s and takes in some of the most famous distilleries in the world. It is made up of nine prime locations, each in the Moray and Speyside heartland of the industry.
Ian Chapman, Board Member of The Malt Whisky Trail and Director at Gordon & MacPhail said: “As part of World Whisky Day we are inviting whisky lovers from across the world to visit each of our sites on the world’s only Malt Whisky Trail this summer and share their whisky adventure.
“Visitors on The Trail are asked to post a picture at each one of our key distillery and whisky industry locations with #MWTMaster for a chance to be inducted as the inaugural Malt Whisky Trail Master and win a luxury weekend break to Speyside.
“This will include an exclusive behind-the-scenes trip to our whisky locations to meet the masters who are guardians of generations of know-how on The Trail, only available to Malt Whisky Trail Masters.
“The Malt Whisky Trail is an international icon of whisky tourism and features nine centres of whisky excellence. Home to the world’s largest concentration of malt whisky distilleries The Trail features historic and famous distilleries, coopers, bottlers, and retailers as well outdoor pursuits, luxury textiles and boasting legendary hospitality.
“We urge whisky fans across the world to book their ticket for summer 2017 for their chance to win the whisky adventure of a lifetime and become the first ever Malt Whisky Trail Master.”
Jo Robinson, VisitScotland Regional Director, added: “Whisky is one of Scotland’s biggest attractions, with one in five visitors making a trip to a distillery during their stay. It is therefore very important we continue to promote our world famous whisky heritage.”